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New Media

February 9, 2009

To find a single definition for new media proves to be difficult, as the tools involved in that term are changing and developing consistently. Basically, new media consist of various interactive computerised technologies that offer digital communications and information delivery.  Thanks to the continuing progress of advanced technologies we currently enjoy nearly unlimited global information and communication exchange through the internet. Examples for computerised interactive technologies, aka new media, include:

However, this is not a final definition of new media, because the term itself forms some restrictions. What is classified as “new media” will turn into old media as soon new innovations are implemented. Given that new technology for digital communications is changing and upgrading continually, today’s new media may be redefined tomorrow, in a week or whenever, and current definitions will be devalued.

Brands are increasingly using such tools for digital marketing in order to “stay on the ball” with respect to the changing consumer behaviour. This blog will discuss various brands and their application of new media with the aim of gaining greater insight into the utilisation of new media.

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8 comments

  1. Interesting expose of the tactics involved. Userping the more conventional advertising techniques. Keep it simple punchy and generally factual, this feels connected to modern life rather than the irritating patronising rubbish we are subjected to on TV.
    It is obviously going to be hard for Linux to challenge the dominence of Mac PC, but this sort of campain reaches those with sufficient knowlege to consider the issues.
    I just wish I had the balls to go Linux… (it’ll happen sometime)
    Del


  2. I find it quite interesting that more and more companies using comparing advertising styles.
    It shows how strong the competition is in the technology and entertainment sector.

    Regarding Linux: I think it was a clever idea to use apples advertisement style, in order to reach a broader audience.

    Linux has the problem of being seen as a software to complicated for the average user – hence only made for and from a computer geek.

    Maybe I should try it – after windows vista, I could be ready for a new challenge…..


  3. well done – very interesting! Thanx for that!


  4. nice video collection, love video nr. 8!


  5. i agree with you, yeng!
    i’m just picturing you, doing the hola hop =)


  6. […] PR – A Valid Judgement? March 17, 2009 The increased importance of the Internet, and hence new media, may make brands believe that having a substantial online exposure is “the one and […]


  7. […] increased importance of the Internet, and hence new media, may make brands believe that having a substantial online exposure is “the one and […]


  8. […] is on the right course. By applying clever and strategic marketing techniques and using appropriate new media tools, they can reach their audience, engage with them and discover what are the right steps to do […]



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